And when you prove that you listen to your audience and want their feedback, you build a better image for your brand.Ī great example is the Swiss watchmaker SEVENFRIDAY. That means showing appreciation when they post great content themselves. You work hard to build your following, and you want to keep them around. Here are a few great ways to encourage interaction. Instagram’s algorithm prioritizes content with higher engagement, and you want to appear in as many feeds as possible. Also, the more that users share and comment on your content, the easier it is for new users to find it. It’s vital to try to engage with followers as much as possible.įor one, it makes your company feel more human and less corporate. Social media marketing is not an excuse to spam your followers with nothing but sales material. That makes social listening tools like Mention a must-have Instagram marketing software. What’s important is that you know what Instagram users respond well to, so that you can produce winning content yourself. Look for images and content styles that have proved popular, and consider producing similar content. That might mean hashtags you or your competitors have created, or other terms that relate specifically to your industry. Monitor Instagram for keywords that matter to you. If you’re trying to appeal to new Instagram users, you need to know what makes them tick. A good listening tool will tell you what people say about your brand or your industry on Instagram. Social listening shows you conversations happening on social media. But what if you want to attract new followers? Use a listening tool With this, you’ll have plenty of information about your existing Instagram audience. Insights also includes demographic information, so you can see where your followers come from, their age, and their gender. Saves: How many people have saved your posts.Video views: How often your video content has been viewed.Follower activity: How often your followers are on Instagram daily.Website clicks: How many clicks the link in your business profile has received.Reach: Total number of unique accounts that viewed a piece of content.Impressions: How many times your content was viewed.The tool offers some interesting insights (hence the name) into the people following and interacting with your account. Facebook owns Instagram, and they’ve introduced a similar tool to help users of the image network. We talked about Facebook Insights in an earlier post. So how can you learn more about your audience? Try Instagram Insights Since you’re using Instagram for marketing, you need to consider whether they are potential buyers, or can help you build your brand in some way. Take the time to find out who your existing audience is, and think about who you’d like them to be. You might create the most beautiful Instagram content in the world, but if it doesn’t appeal to your target buyer, what’s the point? This is critical no matter what marketing you produce. Whether you’re brand new or have been using the ‘Gram for years, you’ll find a lot of valuable information.ĭon’t have time for the full post? Download our 8 keys in cheatsheet form!Īnd now for tip number 1! 1. To get you started, we’ve put together these 8 tips to get more from Instagram. If Instagram is fairly new to you, check out our comprehensive Starter Guide to Instagram Marketing for Beginners. This means that you need an Instagram marketing strategy. It’s in the hands of your buyers – via their phones – wherever they go. The social network is too popular to ignore. If you sell any kind of physical product, if you have stores, or if you want people to recognize your brand, it’s time to get an account. If your business isn’t on Instagram these days, you’d better have a good reason.
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